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December 17, 2009


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That was an inspiring post,

This is some great advice about how to keep your website great,


Thank you. My sense is that companies do not start with a framework like this, based on buying cycle. Instead of providing clarity, they make mud.

John, I think there's a dawning awareness that it's important to be aware of the buying cycle. But, you're right, I haven't yet seen companies methodically analyzing their existing content and developing new content in this manner. Cheryl

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