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March 03, 2010


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Interesting, Cheryl. Thanks for sharing. Your bottom line says it all: "...that buyers will click on the offer that matches where they are in the buying cycle." And isn't that how it's always been? It all starts with the readers/buyers/audience... figuring out who it is and how to help them with whatever keeps them up at night - at a given point in time - and then delivering that.

I think IT buyers are more enthusiasta by the articles. Ofcourse it entices them to buy products that sounds good. Aswell, the, site should be easier to use with the payment terms.

Excellent post. You handled the article very well. Thanks for sharing.

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