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March 29, 2011

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I would say that a great poem can be understood in many different ways. Some readers might get all the references, some may not-- but a great poem (or any great work of art) will just work differently for different readers. Or the reader might be first exposed to outside references in the poem. There may also be things in the work of art that the artist didn't consciously put there.

I do agree that for marketing writing, you should strive for clarity. Ambiguity is not appropriate.

Maybe the job of the marketing writer is to work as scholars and critics do with art...as translators. I like your example of the case study, which I think is always an invaluable marketing tool. One of the best.

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